Our objective was to build, position, and communicate throughout different campaigns the key messaging of the Wattpad platform and the authors/content it offers in Mexico, Colombia, and Argentina, to boost organic reach within PR tactics amongst new target audiences as well as the Wattpad and the readers community.
Three key moments were defined to elaborate our storytelling and PR launch, which included Pride Day, World Book Day, and the International Book Fair in Guadalajara. We coordinated press interviews with the talented Wattpad authors as well as creative pitching angles to be published in top media outlets boosting our brand awareness we were aiming to establish throughout these regions.
140+
media outlet publications in Mexico, Argentina and Colombia for Pride Day, World Book Day, and International Book Fair in Guadalajara campaigns.
40+
top tier publications in renowned international media outlets such as Cosmopolitan, Marie Claire, Glamour, Instyle, as well as others.
6M+
audience reach within our three campaigns in Mexico, Colombia and Argentina.
