We establish connection and recognition of AT&T’s partnership with MexTour within US Hispanic fans, using the defined slogan MexTour Vibes Check, to promote the AT&T vibes and MexTour experience, highlighting the excitement at every match with the defined local cities, and generate traffic towards ticket sales.
We created the campaign MexTour Vibes Check to build the bridge between AT&T and Mextour, collaborating with Mexican-American influencers spanning between macro and mid-tier to focus on promoting the AT&T vibes in the stadium, by highlighting the halftime performances, the fan fest events, fútbol fiesta and tailgating opportunities as a chance to connect and tag AT&T for brand recognition and drive ticket sales to the games.
309
posts (64 contractual and 245 earned ).
21M
impressions, well surpassing by 809% the 2.6 million KPI.
3M+
interactions which included likes, comments, and shares, having a high engagement within our influencers’ followers driving curiosity.
