The objective was to position the brand in different Latin American countries, through PR tactics and actions with media outlets, as well as through the production of international events for the premieres of various series on the platform.
We developed a comprehensive strategy for the launch of over 115 LIONSGATE+ series in LATAM, achieving more than 100 media publications for each of these launches through free press. These publications were obtained through press releases, generic interviews, and junkets with top-tier talent that had 1:1 interview slots with media from each country. We also planned and executed the production and coordination of several events such as red carpets for the series premieres/launches, screenings, press junkets, press cocktails, press tours, inviting media from Latam and managing all coordination as well.
9,200+
media publications through free press.
115+
series launches and announcements.
85+
rebranding and series premieres of original title production, logistics for international events, and inviting key opinion leaders of Latam.
