Case study / FOX DEPORTES

Our Goal

The objective was to increase viewership of the Spanish transmission of the highly anticipated game by targeting vital media outlets in the US Hispanic, to create awareness of the exclusive Spanish broadcast of the Super Bowl in Fox Deportes.

What We Did

In the campaign's first half, the team coordinated an in-person press junket in Mexico City with top media outlets for 1:1 interviews with talent Banda MS and Valentina Moretti, to talk about their participation in the kick off video before the Super Bowl launch. We also organized and executed the production setup, branding the space for recording and photographs for press. For the second half, a press release was distributed along with photos and short-form videos to generate editorial content for media outlets in the US Hispanic market.

What We Accomplished


media outlets secured throughout our 1 month campaign.


impressions in publications, helping promote the channel and breaking the record as the most seen SuperBowl in Spanish in 2023.


top media outlet publications covering U.S. Hispanic audiences such as Telemundo, Univision, Entravision, LA Time en Español.

  • Los Angeles
  • 7080 Hollywood Blvd Suite 1100
  • Los Angeles, CA 90028
  • Phone: (1) 323 917 9104
  • [email protected]
  • Panama
  • Punta Pacífica, Torre de las Américas, A, Piso 12 Panamá, Panamá
  • Phone: (507) 8355935
  • [email protected]
  • Mexico
  • Blvd. Palmas hills , Villa de las palmas, 52787 Naucalpan de Juarez, México
  • Phone: (52) 55442518360
  • [email protected]
  • Bogota
  • Calle 96 # 12 – 65 Oficina 414
  • Bogota, Colombia
  • Phone: (571) 6217714
  • [email protected]