The objective was to increase viewership of the Spanish transmission of the highly anticipated game by targeting vital media outlets in the US Hispanic, to create awareness of the exclusive Spanish broadcast of the Super Bowl in Fox Deportes.
In the campaign's first half, the team coordinated an in-person press junket in Mexico City with top media outlets for 1:1 interviews with talent Banda MS and Valentina Moretti, to talk about their participation in the kick off video before the Super Bowl launch. We also organized and executed the production setup, branding the space for recording and photographs for press. For the second half, a press release was distributed along with photos and short-form videos to generate editorial content for media outlets in the US Hispanic market.
124
media outlets secured throughout our 1 month campaign.
487M+
impressions in publications, helping promote the channel and breaking the record as the most seen SuperBowl in Spanish in 2023.
30+
top media outlet publications covering U.S. Hispanic audiences such as Telemundo, Univision, Entravision, LA Time en Español.
