The objective was to create brand awareness for Nongshim products, stimulate social media engagement, and boost organic reach amongst the Hispanic market in Southern California.
Our team collaborated with 35 food influencers, spanning mid-tier, micro, and nano categories, known for their culinary expertise and the ability to create compelling content.
71
posts (65 contractual and six earned) of fun creative content to capture the audience's interest in the brand.
3.9M
impressions, well surpassing the benchmark of 800,000 impressions.
1M+
views going viral within the first 24 hours of posting from El Sazon de Freddy’s shrimp garlic noodles.
