To enhance awareness of Casaideas brand and store openings in Mexico through social media content with specific targeted influencers, that communicated the defined messaging of the brand and information of key dates to promote within their followers.
As part of the MOVI Communications strategy for this campaign, we focused on conducting extensive research with Casaideas' target audience (mommy, decoration enthusiasts, cool hunters, plant lovers, among others). We planned and executed an influencer marketing campaign in which we organized a dynamic unboxing activity before the store opening event which led to the initiation of our brand positioning and awareness. We also invited influencers to attend the inaugurations, and through collaborations, we achieved posts about the events on their Instagram and TikTok stories. Additionally, we coordinated and executed the production of the opening event for these stores.
60+
stories/posts published through collaborations of unboxing and the first store opening event in Guadalajara.
1.5M
following of the influencers who posted content in regards to the Mexico City store opening.
98%
positive brand sentiment of influencers mentioning their enjoyment of Casaideas and leading to customer loyalty.
