WARNER BROS. PICTURES

Case study / WARNER BROS. PICTURES

Our Goal

Warner Bros. engaged Movi Communications on a monthly basis to promote all their movie releases in Mexico through influencer campaigns both paid and on an exchange basis.

What We Did

Our team has led the entire influencer campaign for movie titles including “Shazam”, “Annabelle”, “IT”, “Joker”, “The Justice League”, “TENET”, and “Wonder Woman”, among others. We develop creative strategies, research and negotiate with engaging influencers that will reach the target audience of each title, and we create and coordinate the content that the influencers will develop. Depending on the campaign and specific objectives, we also coordinate paid promotions on social media of selected posts.

What We Accomplished

10 to 20

influencers secured per campaign

1.7M

average impressions per paid campaign

2M+

total impressions with a TikTok campaign and 35K+ link clicks to TENET’s ticket sales website

1M+

views with one YouTube video for the promotion of Shazam

15M

of combined influencer followers that attended the Joker’s screening

1.5M+

audience reach with an IT2 non paid Instagram campaign

  • Los Angeles
  • 7080 Hollywood Blvd Suite 1100
  • Los Angeles, CA 90028
  • Phone: (1) 323 917 9104
  • [email protected]
  • Panama
  • Punta Pacífica, Torre de las Américas, A, Piso 12 Panamá, Panamá
  • Phone: (507) 8355935
  • [email protected]
  • Mexico
  • Corporativo Diamante, Av. Vasco de Quiroga #3900 Torre A, Contadero, 01219 Ciudad de México, CDMX, México
  • Phone: (52) 55442518360
  • [email protected]
  • Bogota
  • Calle 96 # 12 – 65 Oficina 414
  • Bogota, Colombia
  • Phone: (571) 6217714
  • [email protected]
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