To generate buzz and hype around the Barbie premiere in Mexico collaborating with macro influencers from categories focused on lifestyle, comedy, fashion, and entertainment to create captive content and spark interest around the campaign, film, and brand.
Our team led the entire influencer campaign for the movie Barbie in Mexico. We created original and organic content on social networks with influencers going viral in addition to getting a lot of buzz around the campaign, film and brand. We developed creative strategies, researched and negotiated with engaging influencers to reach the target audience throughout their content from 1:1 interviews with talent to inviting top influencers to attend the Barbie Mexico premiere.
99
influencers were secured for the premiere. 96% of them were macro influencers.
270M
audience reach was obtained throughout all posting of influencers.
150M
surpassing our 1M KPI.
