Warner Bros. engaged Movi Communications on a monthly basis to promote all their movie releases in Mexico through influencer campaigns both paid and on an exchange basis.
Our team has led the entire influencer campaign for movie titles including “Shazam”, “Annabelle”, “IT”, “Joker”, “The Justice League”, “TENET”, and “Wonder Woman”, among others. We develop creative strategies, research and negotiate with engaging influencers that will reach the target audience of each title, and we create and coordinate the content that the influencers will develop. Depending on the campaign and specific objectives, we also coordinate paid promotions on social media of selected posts.
10 to 20
influencers secured per campaign
1.7M
average impressions per paid campaign
2M+
total impressions with a TikTok campaign and 35K+ link clicks to TENET’s ticket sales website
1M+
views with one YouTube video for the promotion of Shazam
15M
of combined influencer followers that attended the Joker’s screening
1.5M+
audience reach with an IT2 non paid Instagram campaign
