Our Goal

With the goal of increasing brand awareness and positioning in LATAM, Movi Communications was in charge of creating Victoria's Secret communication strategies since it opened its stores for the first time in Colombia, Panama, Peru, Costa Rica, Dominican Republic, El Salvador and Guatemala, both with the Beauty Store concept and later on with their Full Assortment stores.

What We Did

Movi Communications, as agency of record, managed the brand's general communications, implemented the monthly free press outreach for each product launch, held store opening events in each country, as well as seasonal events with influencers and media, coordinated mailers to influencers and media, and structured influencer campaigns on social networks. With these campaigns, we managed to position and create awareness of the brand locally.

What We Accomplished


average monthly readers in each country with a full assortment store


events per year in each country including invitations to top media and influencers


cities reached throughout South and Central America


average impressions per month

  • Los Angeles
  • 7080 Hollywood Blvd Suite 1100
  • Los Angeles, CA 90028
  • Phone: (1) 323 917 9104
  • [email protected]
  • Panama
  • Punta Pacífica, Torre de las Américas, A, Piso 12 Panamá, Panamá
  • Phone: (507) 8355935
  • [email protected]
  • Mexico
  • Corporativo Diamante, Av. Vasco de Quiroga #3900 Torre A, Contadero, 01219 Ciudad de México, CDMX, México
  • Phone: (52) 55442518360
  • [email protected]
  • Bogota
  • Calle 96 # 12 – 65 Oficina 414
  • Bogota, Colombia
  • Phone: (571) 6217714
  • [email protected]