With the goal of increasing brand awareness and positioning in LATAM, Movi Communications was in charge of creating Victoria's Secret communication strategies since it opened its stores for the first time in Colombia, Panama, Peru, Costa Rica, Dominican Republic, El Salvador and Guatemala, both with the Beauty Store concept and later on with their Full Assortment stores.
Movi Communications, as agency of record, managed the brand's general communications, implemented the monthly free press outreach for each product launch, held store opening events in each country, as well as seasonal events with influencers and media, coordinated mailers to influencers and media, and structured influencer campaigns on social networks. With these campaigns, we managed to position and create awareness of the brand locally.
average monthly readers in each country with a full assortment store
events per year in each country including invitations to top media and influencers
cities reached throughout South and Central America
average impressions per month