Our Goal

Movi Communications partnered with Outshine to develop a campaign that would help create meaningful awareness of Outshine within the Hispanic market by building on their current position in the market, drive awareness to the Outshine con Tajin partnership, and drive trial of the new Outshine Mango with Tajín bar.

What We Did

Our team created a strategy with a mix of macro and local influencers as well as a mix of paid promotions on Instagram and Facebook that would help maximize the results of the campaign and reach exact audiences targeted in specific states and cities. We negotiated with and secured 1 macro Influencer and 12 micro influencers who reached the target audience for the product such as celebrity Ana Patricia Gamez, Dorys Caro and Karla Marquez. We obtained 26 posts, 11 of which included paid promotions.