Case study / OUTSHINE

Our Goal

Movi Communications partnered with Outshine to develop a campaign that would help create meaningful awareness of Outshine within the Hispanic market by building on their current position in the market, drive awareness to the Outshine con Tajin partnership, and drive trial of the new Outshine Mango with Tajín bar.

What We Did

Our team created a strategy with a mix of macro and local influencers as well as a mix of paid promotions on Instagram and Facebook that would help maximize the results of the campaign and reach exact audiences targeted in specific states and cities. We negotiated with and secured 1 macro Influencer and 12 micro influencers who reached the target audience for the product such as celebrity Ana Patricia Gamez, Dorys Caro and Karla Marquez. We obtained 26 posts, 11 of which included paid promotions.

What We Accomplished




average engagement




cities reached throughout the US

  • Los Angeles
  • 7080 Hollywood Blvd Suite 1100
  • Los Angeles, CA 90028
  • Phone: (1) 323 917 9104
  • [email protected]
  • Panama
  • Punta Pacífica, Torre de las Américas, A, Piso 12 Panamá, Panamá
  • Phone: (507) 8355935
  • [email protected]
  • Mexico
  • Corporativo Diamante, Av. Vasco de Quiroga #3900 Torre A, Contadero, 01219 Ciudad de México, CDMX, México
  • Phone: (52) 55442518360
  • [email protected]
  • Bogota
  • Calle 96 # 12 – 65 Oficina 414
  • Bogota, Colombia
  • Phone: (571) 6217714
  • [email protected]