Our Goal

Movi Communications partnered with la Selección Mexicana de Fútbol to develop, implement and launch influencer marketing campaigns with the goal of creating brand awareness of the property and promoting ticket sales for MexTour events focusing on specific US markets.

What We Did

Our team researched, negotiated and secured local micro and macro influencers whose profile fit the demographics of the campaign in specific cities where key games were being held. We also analyzed each market carefully to ensure that the strategy aligned with the culture in each market and guarantee a seamless implementation. Overall our team secured 20+ influencers per game who not only posted about the property/match on social media, but also attended events such as Mextour Live and matches.