Case study / MEXTOUR

Our Goal

Movi Communications partnered with la Selección Mexicana de Fútbol to develop, implement and launch influencer marketing campaigns with the goal of creating brand awareness of the property and promoting ticket sales for MexTour events focusing on specific US markets.

What We Did

Our team researched, negotiated and secured local micro and macro influencers whose profile fit the demographics of the campaign in specific cities where key games were being held. We also analyzed each market carefully to ensure that the strategy aligned with the culture in each market and guarantee a seamless implementation. Overall our team secured 20+ influencers per game who not only posted about the property/match on social media, but also attended events such as Mextour Live and matches.

What We Accomplished


impressions per game


audience reach per game


influencers per game


publications per game

  • Los Angeles
  • 7080 Hollywood Blvd Suite 1100
  • Los Angeles, CA 90028
  • Phone: (1) 323 917 9104
  • [email protected]
  • Panama
  • Punta Pacífica, Torre de las Américas, A, Piso 12 Panamá, Panamá
  • Phone: (507) 8355935
  • [email protected]
  • Mexico
  • Corporativo Diamante, Av. Vasco de Quiroga #3900 Torre A, Contadero, 01219 Ciudad de México, CDMX, México
  • Phone: (52) 55442518360
  • [email protected]
  • Bogota
  • Calle 96 # 12 – 65 Oficina 414
  • Bogota, Colombia
  • Phone: (571) 6217714
  • [email protected]